features successful entrepreneurs and the tools they use to build their empire.

Reed Floren from www.reedfloren.com

Tell me about yourself and your business.

I’ve been doing various types of online marketing since I was 13 (back
in 1999) and because of this have had successful sites in a variety of
niches and have had the opportunity to speak all over the world
(United States, Canada, England, New Zealand, Australia, Maylasia,
Singapore and Hong Kong so far) on internet marketing to thousands of
people. Our focus is on joint ventures and list building.

What project are you most excited about right now?

Right now I’m most excited about paying people upfront to send out a
mailing to their email list. For example I might pay someone a few
hundred dollars to send 1,000 targeted unique visitors to my site and
it should only take them a day or two. This is a great way to build a
list quickly and make money from one time offer sales. And it’s a lot
cheaper then paying Facebook or Google for traffic.

What is your #1 tool that makes you money?

Autoresponder. I could get rid of all my web sites, my products, my
connections, even my current subscribers but as long as I have an
autoresponder and the drive and will to succeed then I know I’d be
able to get back to a very comfortable living very quickly.

What other tools do you use on a regular basis?

Skype is a favorite weapon of mine. It’s nice to be able to connect
with marketers quickly especially since I travel a lot so it’s a lot
cheaper then calling them internationally on a phone.

BudUrl.com for cloaking and tracking links. It’s simple and gets the job done.

Screenflow/Camtasia/Jing for screen capture is always nice. It’s an
easy way to teach someone something.

DimDim.com it’s a very affordable webinar solution (starts at $25 a
month) and great for meetings.

Microsoft Office, I have a ton of spreadsheets of things I’m working
on and have used PowerPoint to create a lot of presentations.

Nvu/Komposer free HTML editor. Dreamweaver is great as well.

FileZilla FTP client to upload files to your web site.

Mail Merge X great program for sending out “bulk” email to personal
contacts. Basically with this program I can put someone’s name or
other details into the same letter and send out. It’s a great way to
get in touch with a bunch of JV contacts quickly and looks much better
then “hey bro”

How do you stay productive and get so much done?

Extreme focus. I made the mistake of trying to do a bunch of
difference niches at once and the mistake of trying a bunch of traffic
methods before really getting one to work well.

Any other tips?

Success in this business is VERY easy here’s what you do…

Pick a niche – preferably in the internet marketing niche (because
you’ll be able to get marketing products for free once you build up
your reputation.)

Create something or modify a PLR and give it away with a squeeze page.

Craft a one time offer or link to an affiliate offer that is very
related to your freebie. You can also promote your offer in your
freebie and in followup emails

Send targeted traffic to that squeeze page. I prefer paying people to
mail out to their list.

Use the profits from your one time offer/affiliate sales to buy more traffic.

Promote other people’s products and create your own products

That’s it. Once you hit a specific goal say $100, $1,000, $10K, $100K
whatever then you can try something else but this is the easiest low
risk with big money potential that I have found.

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2 Responses to Tools of the Empire: Reed Floren

  1. I love this format.

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